![]() ![]() The organisation’s UK Customer Satisfaction Index shows the top rated companies for customer care, and monitors change year-on-year. Having an unexpectedly good experience with a company or brand (even if it’s in response to a complaint) can leave a long lasting impression, and you don’t have to be a marketing expert to know it’s a great strategy for winning repeat business.Īccording to the Institute of Customer Service, those companies delivering exemplary service are indeed reaping the rewards with increased market share. We all know what great customer service looks like because we’re all customers.
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